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The Need for a Carnival, Culture, and Tourism Commission in Plateau State: A Path to Economic Growth and Cultural Promotion

Plateau State, situated in the heart of Nigeria, is known for its scenic landscapes, rich cultural heritage, and diverse ethnic groups. To tap into the state's potential for tourism and economic growth, it is imperative for the newly sworn-in Governor, Barr Caleb Mutfwang, to establish a Carnival, Culture, and Tourism Commission. By drawing inspiration from the success of the Cross River State's Street Carnival, Plateau State can create a vibrant event in December that not only attracts visitors but also provides them with a unique experience amidst the cool atmosphere.

1. Economic Benefits

A Carnival, Culture, and Tourism Commission in Plateau State would bring numerous economic benefits to the region. The influx of tourists during the December carnival would stimulate various sectors of the economy, including hospitality, transportation, food and beverage, arts and crafts, and entertainment. Local businesses would witness increased patronage, generating employment opportunities and boosting revenue generation for the state government.

2. Cultural Promotion and Preservation

Plateau State is home to a rich tapestry of cultures, traditions, and ethnic groups. Establishing a Carnival, Culture, and Tourism Commission would serve as a platform to showcase and celebrate the state's cultural heritage. The carnival can feature colorful parades, traditional dances, music performances, art exhibitions, and culinary delights, allowing visitors to immerse themselves in the local traditions and customs. This celebration of cultural diversity would foster unity among the people of Plateau State while promoting a sense of pride and preservation of their heritage.

3. Tourist Attraction and Destination Marketing

By hosting a carnival in December, Plateau State can position itself as a must-visit tourist destination. The cool atmosphere, scenic beauty, and favorable weather during this period make it an ideal time for visitors to explore the state. Through effective marketing and promotion, the Carnival, Culture, and Tourism Commission can highlight the state's unique attractions, such as the Jos Wildlife Park, Riyom Rock Formation, and the Shere Hills. This increased visibility would attract tourists from within Nigeria and abroad, boosting tourism revenues and enhancing the overall image of Plateau State.

4. Job Creation and Skill Development

The establishment of a Carnival, Culture, and Tourism Commission would create numerous employment opportunities for the people of Plateau State. From event management and logistics to entertainment and hospitality services, the carnival would require a diverse range of skilled professionals. Additionally, the commission could offer training programs and workshops to equip local residents with the necessary skills to participate in the tourism and hospitality industry. This investment in human capital would empower individuals, reduce unemployment rates, and contribute to the overall socio-economic development of the state.

Conclusion

Plateau State possesses immense potential for tourism and economic growth, and establishing a Carnival, Culture, and Tourism Commission would unlock these opportunities. By drawing inspiration from the success of Cross River State's Street Carnival, Plateau State can create a vibrant event in December that attracts visitors, promotes cultural heritage, and boosts economic development. It is imperative for the newly sworn-in Governor, Barr Caleb Mutfwang, to recognize the importance of such a commission and take proactive steps to bring it to fruition. With proper planning, investment, and promotion, Plateau State can become a leading tourist destination, offering a memorable experience amidst its cool and picturesque atmosphere.

*Engr Charles David LAPMOEN*
DUKE OF JOS 
 writes from DU-YORK CITY RABIN DU. JOS SOUTH
07031229294, 08135232416
josbusinesshub@gmail.com

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